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B2B Benchmarks: Top Tactics for Driving Traffic and Leads – MarketingProfs.com
MarketingProfs.com (subscription) B2B Benchmarks: Top Tactics for Driving Traffic and Leads MarketingProfs.com (subscription) Google was the most important referring source of traffic to B2B websites...
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The Three Types of Content B2B Marketers Need to Generate Leads | Business 2...
Most B2B marketers have understood the vital role that content plays in modern marketing. Some argue it has ever been thus and largely, they are correct. But many B2B marketers are struggling to build...
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How To Use Social Networks To Create Laser-Targeted B2B Advertising Campaigns
The bane of most search marketers’ existence is search query ambiguity. Is a user searching for [one night stand] interested in an illicit affair or a piece of antique oak furniture for his bedroom?...
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Study: Ads on social networks perform 2.5 times better than ads on other...
BtoB Magazine is the publication for b2b marketing strategists. San Mateo, Calif.—Ads on social networks perform better than ads on other channels, according to a study by media intelligence company...
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Banners Don’t Drive Leads in B2B Marketing | Business 2 Community
If your goal is to deliver leads that you can tie back directly to your marketing investment, do not make banners the core of your enterprise B2B marketing program. Period. Lead generation is still...
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Facebook Offers for B2B Lead Generation
By now, most small businesses have a Facebook page. As a proactive business owner let’s assume you make daily posts and your audience is highly engaged. But you want to see more. The other day, your...
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